Free
$0/mo
500 AI credits / month
- 1 social account
- AI Persona + Knowledge Base (5 sources)
- Unified inbox, 50 conversations
- Approval-only actions
Pro
$39/mo
5,000 AI credits / month
- 3 social accounts
- Lead scoring + built-in CRM
- Follow-up sequences
- Auto-reply for low-risk actions
- Analytics dashboard
Business
$149/mo
25,000 AI credits / month
- 10 social accounts, 3 seats
- All platform connectors
- A/B tested messaging + learning loop
- Calendar booking + Stripe checkout links
- HubSpot / Salesforce sync
Agency
$499/mo
100,000 AI credits / month
- Unlimited brands & agents
- Client workspaces + white label
- Team roles and approval routing
- API access + priority support
Unit economics
Blended AI cost per interaction~$0.006
Avg. Pro usage3,200 interactions / month
Variable cost per Pro account~$19 + $4 infra
Pro gross margin~78%
Business gross margin~84%
Target CAC (self-serve)$70–110
Pro LTV @ 14 mo retention~$546
LTV : CAC≈ 5.0x
Overage pack$9 per 1,000 AI interactions